Mahindra & Mahindra kicked off 2025 on a high note, recording total sales of 50,659 units in January. This reflects a significant 18% year-on-year (YoY) increase and a healthy 22% rise over December 2024, signaling a promising start to the year for the Indian automaker. However, the model-wise sales tell a more intricate story.
Strong Performers
Mahindra’s overall growth was robust, yet the sales figures were a mix of highs and lows across its model lineup. Leading the charge was the Scorpio-N, with 15,442 units sold, marking an 8% YoY increase and an impressive 27% month-on-month (MoM) surge. The XUV 300/3X0 also demonstrated remarkable growth, with sales soaring by 76% compared to January 2024. Additionally, the XUV700 contributed positively, registering a 17% increase compared to the same period last year.
The Thar, Mahindra’s iconic off-roader, maintained its steady performance with 7,557 units sold, reflecting a 25% YoY growth and proving its enduring popularity among adventure enthusiasts.
Challenges
On the flip side, some models faced challenges. The Bolero Neo, a workhorse in Mahindra’s portfolio, saw sales decline by 13% YoY, with 8,682 units sold. The XUV400 struggled significantly, experiencing a 59% YoY drop in sales, with only 288 units sold.
Perhaps the most concerning figure is the Marazzo, which recorded zero sales in January 2025—a stark contrast to the 32 units sold in January 2024 and the 16 units sold in December 2024. This drastic decline raises serious questions about the future of the Marazzo in Mahindra’s lineup.
Promising EV Segment
On a positive note, Mahindra’s venture into the electric vehicle segment shows promise. The new Battery Electric Vehicle (BEV) range accounted for 1,837 unit sales in January, indicating growing interest in Mahindra’s electric offerings.
Here’s a table summarizing Mahindra’s model-wise sales for January 2025:
| Model | Units Sold (Jan ’25) | Year-on-Year Growth (%) | Month-on-Month Growth (%) |
|---|---|---|---|
| Scorpio-N | 15,442 | 8% | 27% |
| Bolero Neo | 8,682 | -13% | 47% |
| XUV700 | 8,399 | 17% | 14% |
| Thar | 7,557 | 25% | -1% |
| XUV 300/3X0 | 8,454 | 76% | 21% |
| XUV400 | 288 | -59% | -78% |
| New BEV Range | 1,837 | 0% | 0% |
| Marazzo | 0 | -100% | -100% |
| TOTAL | 50,659 | 18% | 22% |
Key Takeaways
- Strong Overall Growth: Mahindra’s total sales figures for January 2025 are encouraging, demonstrating a positive start to the year.
- Scorpio-N and XUV 300/3X0 Lead the Charge: The Scorpio-N and XUV 300/3X0 emerged as star performers, driving Mahindra’s sales growth.
- Challenges for Bolero Neo and XUV400: The declining sales of the Bolero Neo and XUV400 are areas of concern that Mahindra will need to address.
- Marazzo’s Future Uncertain: The zero sales figure for the Marazzo raises serious questions about its future in the Indian market.
- Promising Start for BEVs: Mahindra’s new BEV range shows potential, indicating a growing acceptance of electric vehicles among Indian consumers.
While Mahindra’s January 2025 sales present a mixed picture, the overall growth is undoubtedly a positive sign. It remains to be seen how the company will address the challenges faced by certain models and capitalize on the growing demand for its electric vehicles.
DrivenDesi.com will continue to keep you updated on Mahindra’s sales performance and other automotive news. Stay tuned!
